Privacy Policy

1. Information We Collect

We collect the following types of personal information:

• Account information: your name, email address, and phone number
• Pet information: pet name, animal type, and any emergency instructions you provide
• Emergency contact information: names and phone numbers of your designated Kin Contacts
• Shipping information: delivery address for your QR kit
• Payment information: processed securely by Stripe — we do not store card details
• Usage data: IP address, QR scan events, and alert logs

2. How We Use Your Information

We use your personal information to:

• Operate and deliver the PetKin emergency alert service
• Send emergency SMS, WhatsApp, and email notifications to your designated contacts when your QR code is scanned
• Process subscription payments and deliver your QR kit
• Communicate with you about your account and service updates
• Maintain security and prevent fraud

3. Third-Party Services

Only after you accept optional cookies, Google Analytics, Meta Pixel, GoAffPro and Omnisend may receive your IP address, browser/device details, pages visited and cookie identifiers for analytics and marketing, including processing outside Australia. See our Cookie Policy to review or change your choice.

To deliver the Service, we share limited data with trusted third parties:

• Twilio — for sending SMS and WhatsApp alerts to your emergency contacts
• Stripe — for secure payment processing
• SendGrid — for transactional email delivery

These providers are contractually required to protect your data and may only use it to perform services on our behalf.

4. Data Storage & Security

Your data is stored on secure, encrypted servers. We implement industry-standard security measures including:

• Passwords stored using bcrypt hashing (never in plain text)
• All data transmitted over HTTPS/TLS
• Access controls to limit who can view your data
• Regular security reviews

While we take every precaution, no system is completely secure. We encourage you to use a strong, unique password for your account.

5. Data Retention

We retain your personal information for as long as your account is active or as necessary to provide the Service. If you close your account, we will delete or anonymise your personal data within 30 days, except where we are required by law to retain it.

6. Your Rights

Under the Privacy Act 1988, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal data
• Withdraw consent for data processing (this may affect your ability to use the Service)

To exercise any of these rights, contact us at hello@petkin.com.au. We will respond within 30 days.

7. Cookies

We use essential session cookies to keep you logged in and maintain account security. Optional analytics and advertising cookies remain off until you accept them. You can refuse them or withdraw your choice through the Cookie Policy at any time.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or within the platform. The updated policy will always be available at this page.

9. Contact & Complaints

If you have questions, concerns, or a privacy complaint, please contact our Privacy Officer at hello@petkin.com.au.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).